Abbiamo sempre dedicato attenzione alla cura della donna, ma abbiamo un po’ tralasciato l’altro sesso. Anche l’uomo ha bisogno delle sue attenzioni, molto spesso ce ne dimentichiamo perchè associamo la cura estetica solamente per la donna, ma negli anni anche l’uomo ha voluto e vuole la sua parte. Ha iniziato a prendere più consapevolezza del suo aspetto e a curarsene, abbandonando la non curatezza per dare importanza al suo aspetto e per il volersi dedicare del tempo. Basti pensare agli anni 50’/60′, anni di eleganza, galateo e cortesia, dove l’uomo rispecchiava l’immagine della cavalleria, del così detto gentleman, dai modi raffinati. Lo stile di quegli anni prevedeva il viso privo di barba, quindi liscio e pulito o con baffi sempre in ordine, i capelli erano pettinati con riga laterale portati all’indietro un vero uomo di classe ma che non ha dimenticato la sua mascolinità.
Arrivano gli anni 80′ , anni di trasgressione, di estrosità, voglia di volersi esprimere e di confermare la propria personalità. In quegli anni l’uomo ha adottato uno stile particolare, dove l’ hair style era molto eccentrico, si portavano nella parte posteriore della testa lunghezze importanti, mentre nella parte anteriore si portavano lunghezze più corte.
Da qui nasce il mullet uno stile di taglio che è ritornato tutt’oggi in una chiave più moderna e unisex, infatti questo tipo di taglio è adattabile e personalizzabile sia per l’uomo che per la donna, e questo grazie alla rivisitazione di questa linea al noto marchio Tony&Guy. (Per questa nuova tendenza entreremo nello specifico nel prossimo articolo).
Giunti gli anni 2000′, c’è una rinascita delle barberie, ritorna quindi la figura del barbiere e dei saloni esclusivi per l’uomo. In questo periodo l’uomo inizia a dedicarsi più tempo, inizia ad acquistare più prodotti per la cura personale, (quando prima bastava solo il bagno schiuma per fare tutto e il dopo barba), sono infatti sorte nuove aziende dedicate ai prodotti per l’uomo che inizia anche ad avere più cura dei dettagli. Si inizia a vedere un uomo con la barba curata, definita, morbida, dalla più folta alla barba più lieve cresciuta da qualche giorno, con un look rock ma sofisticato. La cura al dettaglio richiede più tempo, e quindi anche l’uomo si abbandona alla coccola in salone che, perchè no, è anche un modo per staccare dalla routine quotidiana.
JK
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